About
One of Australia’s leading fresh fruit and vegetable exporters, FarmFresh Trading specialises in the exports of citrus, grapes, mangos, lychees, rock melons and avocados. With extensive experience in fresh produce exports, Farm Fresh Trading understands the needs and requirements of buyers in Asia and the Middle East.
Our objective is to ensure the profitability of all our chain collaborators. We work closely with growers, customers, logistics specialists and supermarkets to deliver a value cost chain management approach. With deliveries made direct from packing sheds to freight forwarders, we maintain the cool chain and cut handling costs, ensuring the finest produce is delivered.
Working with an extensive nationwide grower network, FarmFresh Trading is committed to delivering quality produce and customer service in supplying the world’s premium fruit and vegetables.
We work tirelessly to source and supply fresh fruit and vegetables in order to export premium quality seasonal produce from across Australia. Our grower network understands the importance of modern, quality assured growing and packing technologies. With proven Quality Assurance guidelines in place, we work to ensure that produce is packed to meet the specific requirement of customers. Deliveries are made in a timely manner direct from packing sheds to freight forwarders, to maintain the cool chain and ensure produce arrives undamaged, fresh and ready to eat. We uphold all Australian food safety and Good Agricultural Practices (GAP), with the strictest regard.
Quality Assurance
As a leading exporter of fresh produce, FarmFresh Trading upholds the highest industry standards, purchasing and distributing only the finest quality fresh produce available, in line with Australian Good Agricultural Practices (GAP). All participating packing sheds conform to HACCP or Freshcare certification
Direct Delivery
Sourcing produce direct from growers across Australia, FarmFresh Trading exports fresh produce direct from packing sheds to freight forwarders, maintaining a cool chain delivery via air and sea freight.
Industry Experience
With over 35 years’ experience, FarmFresh Trading has an in-depth understanding about the produce we export. Our hands-on approach with suppliers and up-to-date consumer research ensures we are committed to delivering premium quality produce to our customers. We work to establish lasting relationships and ensure integrity in all our undertakings. Our extensive product knowledge and attention to detail allows our customers to place orders with confidence.
Premium Growers
Our produce is sourced directly from an Australia wide network of orchards and growers. We have established long term relationships with quality producers in the industry and work together to provide our customers with important crop and harvest information.
About Louis Grey
Experience
- Citrus grower and exporter in SouthAfrica 29yrs
- Board member of Letsitele Citrus Co-op 22yrs
- Chairman of the Board (1998 – 2002)
- Board member and Vice Chairman of Citrus Growers Ass of South Africa (1999 – 2002)
- CEO of Granor Passi (SA largest fruit processor, processed 220 – 250k tons per annum) (2002 – 2006)
- GM of the Avocado Export Co 2009 – 2011
Australian Avocado Export Market Development
- HAL Voluntary Contribution Funding $490 500
- Business plan
- Communications plan
- Importer and Wholesale and retail training programme in Hong Kong, Singapore, Malaysia, Thailand & China
- Trained over 800 persons in logistics and promotions of avocados in 2010/11
- Developed Export Quality Manual for all participating packing sheds/shareholders
- Attended Asia Fruit Logistica in Hong Kong 2009/10 and Dubai 2010/11
- 8 Customer visits in Asia and Middle East from 2009 – 2011
- Grew AEC market share in Australian avocado exports from 0% to 50% in 2 years.